Marketing Department
Faculty Profile
Thomas J. Madden
Professor Marketing Department Contact Information Phone: (803) 777-4784 maddent@moore.sc.edu
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Tom Madden is a professor of marketing in the Moore School of Business at the University of South Carolina. He has also served as Director for the Moore School’s Professional MBA Program and Joint Director of the Executive International MBA Program with Tec de Monterrey. Prior to joining the faculty in 1986, Tom taught at the University of Massachusetts for five years where he had earned his Ph.D. degree in 1982. Tom's teaching interests are marketing management and brand strategies.
His research has appeared in leading marketing journals such as the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, and in a number of leading social psychological journals such as Psychological Bulletin, the Journal of Experimental Social Psychology and the Personality and Social Psychology Bulletin. Tom, along with his coauthors, received the Paul E. Green Award for the best paper in the Journal of Marketing Research in 2001. Tom with coauthors is the recipient of the Sheth Foundation Award for Best Paper published in the Journal of the Academy of Marketing Science in 2006. Tom’s current research investigates the impact of brand equity on shareholder value.
He has co-authored three marketing text books, Marketing Research in a Marketing Environment, 1st, 2nd and 3rd editions, Essentials of Marketing Research, and Marketing Management: Strategies and Programs, 6th edition. Dr. Madden is a member of the editorial board of the Journal of Business Research and the Journal of Advertising.
Tom has participated in consulting arrangements with companies such as Colonial Life, Land Rover North America, Stouffers, U.S. Department of Agriculture, Xerox, and Zeneca. Tom has conducted executive development programs for companies such as Gulf Stream, The Medical University of South Carolina, Milliken Company, Raychem, ENODIS, South Carolina Electric & Gas, Torrington and Xerox. He has also conducted executive marketing seminars in Western Europe, Eastern Europe and in the Dominican Republic. Tom has participated in Executive MBA programs in Latin America and Eastern and Western Europe.
Tom has received teaching awards as outstanding professor for the Moore School’s two graduate international programs, Masters in International Business Studies and the International Masters in Business Administration. Tom has twice received the Alfred G. Smith School of Business Teacher of the Year Award.
Vita
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