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Caglar Irmak
Assistant Professor
Marketing Department
Contact Information
Phone: (803) 777-4924
Fax: (803) 777-6876
caglar.irmak@moore.sc.edu
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Biography
Caglar Irmak is Assistant Professor of Marketing at the Moore School of Business,
University of South Carolina. His general research area is consumer behavior. More
specifically, he is interested in how motivation and expectations shape consumer decision-making
and consumption experiences. His research has appeared in the
Journal of Marketing Research and
Journal of Macromarketing.
Caglar received his Ph.D. in Marketing at Baruch College, City University of New York, where he
taught several courses including marketing strategy and new product development at Baruch's
vertical campus in New York City, as well as in its international programs for executives in
Taiwan and Hong Kong. Prior to receiving his Ph.D. he worked for several multinational
companies in Turkey as a sales engineer, marketing specialist, and associate in strategy and
business development.
Education
- Ph.D., Baruch College, City University of New York, 2007
- M.B.A., Bilkent University, Turkey, 1999
- B.S., Electrical and Electronics Engineering, Bilkent University, Turkey, 1997
Vita
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