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William O. Bearden Professor Bank of America Chaired Professor of Marketing Marketing Department Contact Information Phone: (803) 777-4914 Fax: (803) 777-6876 bbearden@moore.sc.edu

Biography

William O. Bearden, the Bank of America Chaired Professor of Marketing at the University of South Carolina, received his Ph.D. from the University of South Carolina in 1975 and served previously on the faculties of Western Kentucky and the University of Alabama from 1976-1978.  He is currently on the editorial review boards of the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing, the Journal of Retailing, Marketing Letters, and Marketing Education Review.  He also served as an Associate Editor for JCR during 1999-2002.

Dr. Bearden has served for six years on the Board of Directors for the American Marketing Association. He has been President of the Academic Division of the American Marketing Association and President of the Southern Marketing Association. Dr. Bearden has received the University of South Carolina Amoco Teaching Award and the USC Mungo Award for Teaching Excellence that is presented annually to one faculty member, as well as the Outstanding MBA Teacher Award, and twice has been awarded the Alfred G. Smith Darla Moore School of Business Teacher of the Year Award.  He has also been recognized as a faculty initiate in Mortar Board, ODK, and Golden Key, and received the 2004 University of South Carolina Educational Foundation Research Award for Professional Schools and the 2005 University of South Carolina Trustee Professorship Award.  Professor Bearden also serves as the University Faculty Athletic Representative and received the first Distinguished Service Award from the Journal of Consumer Research, in 2006.  His teaching and research interests include consumer behavior, marketing research, pricing, and the evaluation of marketing promotions.  He was faculty co-director for the University of South Carolina Lilly Teaching Fellows Program from 1992-1995.

Dr. Bearden has published over twenty articles in the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research, as well as having a number of publications in other marketing and consumer research journals. He has coauthored Marketing Principles and Perspectives, 5th Edition, 2006, Irwin/McGraw-Hill, Inc. and the Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, 2nd Edition, 1998, published jointly by Sage Publications and the Association for Consumer Research.

Education

• Ph.D., University of South Carolina, 1975
  
• M.B.A., University of Georgia, 1971
  
• B.A., Clemson University, 1967

Vita

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