Marketing Department
Marketing Faculty
Tenure Track Faculty
Cem Bahadir, Ph.D.
Emory University, 2007
Academic Research Interests: Marketing Strategy and Strategic Brand Management
E-mail:
cem.bahadir@moore.sc.edu
William O. Bearden, Ph.D.
University of South Carolina, 1975
Academic Research Interests: Communications, Consumer Behavior, Consumerism
E-mail:
bbearden@moore.sc.edu
David K. Crockett, Ph.D.
University of Arizona, 2000
Academic Research Interests: Sociological Aspects of Consumer Behavior; Class, Gender and
Racial Inequality in the Marketplace; Consumer, Managerial, and Public Policy Initiatives Designed
to Alleviate Inequality
E-mail:
dcrockett@moore.sc.edu
Bikram Ghosh, Ph.D.
Purdue University, 2006
Academic Research Interests: Marketing Strategy and Customer Relationship Management
E-mail:
bghosh@moore.sc.edu
Caglar Irmak, Ph.D.
Baruch College, City University of New York, 2007
Academic Research Interests: Motivation, Consumer Behavior, Consumer Inference-Making,
Mind-Body Connection
E-mail:
caglar.irmak@moore.sc.edu
Satish Jayachandran, Ph.D.
Texas A&M University, 1999
Academic Research Interests: Marketing Strategy, Market Responsiveness of Organizations,
Pharmaceutical Marketing
E-mail:
satish@moore.sc.edu
Kartik Kalaignanam, Ph.D.
Texas A&M University, 2007
Academic Research Interests: New Product Alliances and Customer Relationship Management
E-mail:
kartik.kalaignanam@moore.sc.edu
Thomas J. Madden, Ph.D.
University of Massachusetts, 1982
Academic Research Interests: Branding, Brand Evaluation, and Marketing Metrics
E-mail:
maddent@moore.sc.edu
Alokparna (Sonia) Monga,
Ph.D.
University of Minnesota, 2004
Academic Research Interests: Consumer Behavior
E-mail:
alokparna.monga@moore.sc.edu
Ashwani Monga, Ph.D.
University of Minnesota, 2004
Academic Research Interests: Consumer Judgment and Decision Making
E-mail:
ashwani@moore.sc.edu
Rebecca Walker Naylor, Ph.D.
University of Texas at Austin, 2006
Academic Research Interests: Consumer Behavior, Judgment and Decision Making, Consumption
and Disposition, Consumer Lay Theories/Intuitions
E-mail:
rnaylor@moore.sc.edu
Randall L. Rose, Ph.D.
Ohio State University, 1986
Academic Research Interests: Persuasive Communication, Interpersonal Influences on
Consumer Behavior, Social Marketing, and Risky Consumer Behavior
E-mail:
roser@moore.sc.edu
Subhash Sharma, Ph.D.
Department Chair
University of Texas at Austin, 1978
Academic Research Interests: Marketing strategy, structural equation modeling, data
mining, customer relationship management, marketing-operations interface, and global marketing
strategies.
E-mail:
sharma@moore.sc.edu
Stacy L. Wood, Ph.D.
University of Florida, 1998
Academic Research Interests: Innovation, Trends, and Consumer Change Behavior,
E-Commerce, Consumer's Cognitive and Emotional Responses to New Products, Dynamic Memory
E-mail:
wood@moore.sc.edu
Lecturers
Nora Martin, Ph.D.
E-mail:
nmartin@moore.sc.edu
Sandra Teel, Ph.D.
University of South Carolina, 1985
E-mail:
steel@moore.sc.edu
Courtney Worsham
E-mail:
courtney.worsham@moore.sc.edu
Emeritus Faculty
Terence A.
Shimp, D.B.A.
University of Maryland, 1974
Academic Research Interests: Persuasive Communications, Attitude Theory, Learning Theory
E-mail:
tashimp@moore.sc.edu
F. Kelly Shuptrine, Ph.D.
University of Texas, 1971
Academic Research Interests: Public Health Care, Charitable Solicitation Techniques,
Retailing/Service Firms
E-mail:
shuptrin@moore.sc.edu
Jesse E. Teel, Jr., Ph.D.
University of North Carolina, 1976.
Academic Research Interests: Industry, Utilities, Wholesale Trade, Retail Trade
John F. Willenborg, D.B.A.
Washington University
E-mail:
jfwillenborg@moore.sc.edu